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I want to talk about something a lot of women whisper about but never say out loud.
The guilt around using AI.
Some feel like it is cheating.
Some feel like it is “less authentic.”
Some feel like they should be able to do everything on their own.
I get it. I used to feel it too.
But let’s be honest. Women already carry a lot. Business, family, life, mental load, all of it.
Adding more pressure does not make us better entrepreneurs. It just burns us out.
AI is not replacing you.
AI is supporting you.
AI is giving you time back.
And when you look at what women juggle, time is the most valuable thing we have.
Here are a few ways AI actually helps us stay consistent without draining ourselves.
You can create content without full glam.
You do not need makeup, perfect hair, or the right lighting to make a video every day.
Your AI twin handles the message when you are not camera ready.
You stay visible even when life is loud.
Kids. Work. Appointments. Hormones. Actual real life.
AI keeps your content going when you need a break.
You stop wasting hours staring at a blank screen.
AI gives you structure, ideas, and clarity.
You keep your voice. You keep your story.
You just remove the mental drag that slows you down.
You make better decisions with fewer mistakes.
Instead of bouncing between tasks or getting stuck in overwhelm, AI gives you clear next steps.
That saves energy and avoids burnout, which is exactly what so many women in business struggle with.
You get to spend time where it matters.
Your kids. Your partner. Your health.
Or even just sitting still for once.
AI gives that back.
Here is what I believe, and it comes from a lot of storms I had to walk through myself:
If a tool helps you work smarter, stay consistent, protect your energy, and build the life you want, you use it.
You do not apologize for it.
You do not justify it.
You stand in it.
Entrepreneurs win because they adapt.
Women win because they stop trying to be superheroes and start building systems that support them.
So if AI helps you show up, stay visible, and grow without sacrificing your sanity, then it is the smartest decision you can make.
CLOSING
Build the business. Keep your peace. Let AI carry the weight you should not have to.
If you want help using AI in a simple and natural way, stay tuned and share this out because we are about to help you create your AI twin, for FREE!
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.